Dear Boro

"Essentiality": finding beauty in imperfection, turning mending into art. Dear Boro extends the tradition of noragi (Japanese workwear) where successive repairs created unique pieces. Artisanal Japanese production, small batches, premium materials.

Motofumi "Poggy" Kogi spent nearly three decades in Japanese fashion before launching his own label. He joined United Arrows in 1997 as a salesperson, rising to creative director of United Arrows & Sons, the retailer's menswear line in Harajuku. Along the way, he became one of the most photographed figures in international street style, recognized by the BoF 500.

His career has been that of a curator: he created the boutique Liquor, Woman & Tears, orchestrated collaborations between Supreme and major Japanese designers, worked with Eric Haze and Jimmy Choo, and launched projects with Levi's and Puma under his personal brand PoggyTheMan.

In January 2026, he announced Dear Boro. The name says it all: a love letter to boro, the Japanese practice of turning patched and mended garments into textile art. The debut collection, "Made in Japan - 2026 First Collection," offers 12 pieces. Five jacket designs (from technical nylon to worked denim), utilitarian trousers, and premium jersey basics. The standout piece, the Kung-Fu Jacket by Eric Haze, embodies Poggy's international connections.

Prices range from approximately $455 to $1,856. Production is entrusted to young Japanese artisans. The brand is stocked at Nubian Tokyo, with pieces already sold out at the February 2026 launch.