Framsohn
Bath and home textiles, woven in Upper Austria since 1908
Philosophy
Austrian textile maker since 1908. Premium tea towels, kitchen textiles. Traditional weaving.
History
Franz Amstetter & Söhne, Framsohn is the shorthand. 1908, a workshop opens in the Waldviertel, that remote forested region in northern Austria where there's nothing but ancient rock and impossibly soft water.
It's that water, filtered through primeval stone, that gives Framsohn textiles their unmistakable feel. The Waldviertel is to Austrian textiles what Champagne is to wine, a terroir that can't be moved.
Four generations later, everything is still made under one roof in Klein Pertholz. They use MicroModal fibers from Lenzing, Austrian beechwood, CO2 neutral. The Austrian Ecolabel certified them, luxury hotels adopted them quietly.
No specialist forums buzz, no hype, just decades of silent orders from some of the finest hotels in Europe. When your clients don't talk about you but never leave, that's the best quality indicator there is.
Iconic Products
MicroModal Serviettes
Bath towels in Lenzing MicroModal, Austrian beechwood transformed into fiber of unreal softness. More absorbent than cotton, softer than silk. The textile of European palaces. The kind of towel you discover in a great hotel and try to find for home.
Torchons de cuisine premium
The tea towels that dry dishes without leaving marks. Waldviertel weaving, cotton-linen or MicroModal. The invisible product that makes all the difference in a kitchen. When Michelin-starred chefs order tea towels, it's often here.
Gants de bain MicroModal
Bath mitt in MicroModal, a fiber extracted from beechwood, ultra-soft, ultra-absorbent. The product that sums up the Framsohn approach: an everyday banal object elevated to small Austrian luxury through material choice.