Monsieur Chaussure
Shoe care and Carlos Santos OEM shoes, Paris since 2012
Shoes sold under the Monsieur Chaussure brand are made by Carlos Santos in Portugal. The added value is in care expertise and curation, not manufacturing.
Philosophy
Online shoe care specialist since 2012. Products selected by cobblers, video advice, store network. Own-brand shoes (OEM Carlos Santos, Portugal).
History
Paris, 2012. Charles Bellanne couldn't find quality shoe care products online. Created Monsieur Chaussure as a shoe care specialist: polishes, brushes, shoe trees. United cobblers and manufacturers. The site became France's reference for online shoe care.
Later expanded into selling own-brand shoes made by Carlos Santos (Portugal). Decent Goodyear welt for the price. But the real value is care expertise, not manufacturing. Smart positioning: come for advice, stay for products.
Iconic Products
Kit entretien complet
The signature care kit. Polish, cream, brush, chamois. Products selected and tested by cobblers. The core business of Monsieur Chaussure, where the brand has genuine legitimacy.
Souliers (OEM Carlos Santos)
Oxfords and derbys in Goodyear welt made by Carlos Santos in Portugal. Decent for the price. Same OEM as Loding, Malfroid and others. Transparency about manufacturing is a plus.
Embauchoirs et accessoires
Cedar shoe trees, shoehorns, brushes. Accessories you buy because you came for polish and watched three of Charles's care videos. The digital cobbler's sales funnel.