Montlimart
Sustainable menswear, made in France and near Europe.
About 80% Made in France, the rest manufactured in nearby Europe (< 2000 km). Family link to Eram group (founders = great-granddaughters of Eram's founder) but legally independent brand.
Philosophy
Sustainable menswear, French and near-European manufacturing.
History
Saint-Pierre-Montlimart, Maine-et-Loire, 2017. Charlotte and Juliette Biotteau, two sisters, launch a menswear brand named after their village. This isn't just any village: it's where Albert-René Biotteau founded the Eram group. The two sisters are his great-granddaughters, their father Xavier Biotteau chairs Eram's board. Shoes and textiles are in their DNA.
But Montlimart isn't Eram. It's an independent, digital, committed brand. The rule: everything is manufactured within 2,000 km, about 80% in France. Sweaters, shirts, shoes, polos, sneakers. Sustainable materials - natural, organic, recycled. The signature: a reworked Mandarin collar. The tone: "responsible and not boring". In 2018, the brand launched bee sponsorship: 100 bees sponsored per order, because biodiversity shouldn't be optional.
In 2023, Montlimart became a "société à mission" (benefit corporation). Not facade greenwashing, but a legal commitment. Full transparency on material origins. The brand sells mainly online, DTC. The Eram connection is an asset (industry knowledge, workshops, materials) but Montlimart plays its own tune, more responsible, more niche, younger.
Iconic Products
Chemise Col Mao
The signature shirt with reworked Mandarin collar. The brand's distinctive element since launch. Organic cotton or linen, made in France. The Mandarin collar sets Montlimart apart from the rest of responsible menswear.
Pull en maille (Made in France)
French-made knitwear. Organic wool or cotton, clean cuts. The responsible basic that doesn't scream 'I'm eco.' Montlimart makes normal clothes manufactured properly, not textile activism.
Sneakers (fabrication europeenne)
Sneakers manufactured in nearby Europe. Logical complement to the range. Not the core business (the Biotteau sisters come from textiles, not sneakers) but consistent with the positioning: well-made basics, manufactured close to home.