R.M. Williams
Wholecut chelsea boots made from a single piece of leather - Australian cultural icon since 1932
Reservations: multiple ownership changes since the 1980s (LVMH, L Catterton, Tattarang/Forrest). Some lines produced outside Australia. Perceived quality decline by some purists post-industrialization. Return to Australian ownership (2020) is positive but track record is unstable.
Philosophy
R.M. Williams was born in the Australian outback. The Craftsman boot, cut from a single piece of leather (wholecut), became an Australian cultural symbol. Goodyear welt construction, resoleable and repairable. The return to Australian ownership via Tattarang (Andrew Forrest) in 2020 was well received.
History
Reginald Murray Williams was born in 1908 in Balelie North, in the South Australian outback. His father trained horses. In 1918, the family moved to Adelaide for the children's education, but young R.M. hated school. At 15 he left and returned to the bush. He found manual work, studied by campfire light at night, and at 18 became a camel driver for a missionary. Aborigines taught him kangaroo leather plaiting and desert survival.
After three years of trekking, R.M. returned to Adelaide, married, went back to the bush. A craftsman named Dollar Mick visited the family camp and taught him to make saddles, bags, and leather boots. In 1932, R.M.'s son contracted an eye disease requiring expensive treatment. R.M. proposed supplying cattle magnate Sidney Kidman with saddles and boots. Kidman agreed. R.M. Williams was born, in his father's iron wool-shed in Adelaide.
Orders exploded. R.M. went into debt, then bought shares in a northern Australian gold mine. He struck gold. Millionaire. He developed bush ready-to-wear, launched moleskin, was the first to bring blue jeans to Australia. In 1978, first store in Toowoomba. Then he abandoned it all and returned to the bush. He died in 2003, an Australian legend.
The Craftsman, one-piece leather Chelsea boot, hand-sewn in Adelaide, became an Australian cultural symbol. Obama, Clinton, Nicole Kidman, the Duchess of Cambridge wear them. After the 1988 sale, ownership history is chaotic: receivership in 1993, then Ken Cowley, LVMH (49.9% in 2013), L Catterton (82% in 2020), and finally Tattarang (Andrew "Twiggy" Forrest, 2020-2021). Manufacturing remains in Adelaide, 500+ employees.
Iconic Products
Craftsman
THE Australian boot. Wholecut chelsea - single piece of leather, no seam on the upper. Goodyear welt, resoleable. The cultural symbol: from the outback to Canberra parliament, everyone wears Craftsman in Australia. The boot you get resoled 3, 4, 5 times.
Comfort Craftsman
Craftsman with comfort sole. Same wholecut construction, padded XRD insole. For those wearing their RMW all day and needing their feet to last till evening. The compromise between heritage and modern comfort.
Stockyard Boot
The work boot. The original, before the Craftsman went urban. For the rancher, the farmer, the outback man. Thick leather, robust sole. The R.M. Williams that Reginald Murray Williams himself would have worn.