Turnbull & Asser

Jermyn Street since 1885. James Bond's shirts, the Prince of Wales's ties. Ready-to-wear for the window, bespoke for those who know.

John Arthur Turnbull and Ernest Asser founded the house in 1885. Modest beginnings as a small shirtmaking business. In 1903, after Turnbull's death, the company moved to 71-72 Jermyn Street, its address to this day. Jermyn Street, steps from Piccadilly and St James's Palace, is the historic heart of British shirtmaking.

In 1915, during WWI, Turnbull & Asser developed a raincoat doubling as sleeping bag for the British military.

The company grew between wars serving the British establishment. Winston Churchill was a customer. But cinema made the legend. In 1962, Sean Connery wore Turnbull & Asser shirts in Dr. No - the first James Bond. Connery was amazed his wardrobe felt "just as comfortable after a full night's sleep." The signature detail: cocktail cuffs, double cuffs fastening with mother-of-pearl buttons instead of cufflinks. T&A became Bond's official shirtmaker.

In 1970, the bespoke department moved from Jermyn Street's basement to Bury Street next door. Bespoke shirts are the core: individual patterns, hand-cut, hand-sewn at critical points, 18-20 measurements per client.

In 1980, when the Prince of Wales received warrant-granting power, his very first Royal Warrant went to Turnbull & Asser. Charles has bought T&A shirts since his youth.

Three London shops. Client list: Churchill, de Gaulle, Reagan, Picasso, Charlie Chaplin, every Bond from Connery to Craig. English fabrics, exclusive patterns, printed silks are a house specialty.

Among enthusiasts, T&A is cited as the gold standard of English shirtmaking, with a price caveat (from £200 RTW, £400+ bespoke). Quality is uncontested.